Our mission

RSC Equipment Rental strives to be the premier provider of rental services in North America. At every level of our organization, we are committed to the satisfaction and continuous success of all those we serve:

• Our Customers
  At RSC, our priority is to solve our clients' business requirements with the exact rental equipment and support services they need, where they need it, and when they need it. At the same time, we make sure that the products and services we deliver are of superior quality and value to our customers.
  
  
• Our Employees
  To continually offer opportunities for our employees' career development, RSC has created an organization and a working environment aimed to attract, empower, reward, and retain the most dedicated, talented, and passionate individuals.
  
  
• Our Business Partners
  We strive to have long-term relationships with our suppliers, and as a result be prioritized as one of their most preferred customers.
  
  
• Our Communities
  RSC is a responsible corporate citizen and neighbor. As such, we are committed to the support, development, and well-being of all locations and the communities where the company operates.

Corporate Strategy

1. Deliver operating and financial stability & profitability where return on capital invested exceeds the cost of capital invested.
2. Drive profitable volume growth - take market share primarily through organic growth, warm starts and selective strategic acquisitions.
3. Be the recognized leader in customer satisfaction - build and maintain an industry leadership position through our commitment to customer service.

RSC's Road Map to Industry Leadership

1. Corporate Culture: Create a relentless focus on industry-leading customer service throughout the company.
2. People Programs: Develop initiatives that attract, train and retain the very best people in the industry.
3. Competitive Differentiation: Create clear competitive differentiation targeting the key customer requirements of availability, reliability and customer service.
4. Branding and Image: Create the dominant brand and professional image that builds and promotes RSC's brand promise.

Our Values

• Safety And Results Driven
  Performing our jobs in a manner that is safe for our employees, customers and the general public, supports the consistent achievement of outstanding financial and operational results - Safety First
• Integrity And Openness In All That We Do
  Conducting our business with unwavering integrity and openness is essential to providing an environment of trust and respect - Honesty and Fairness, Access and Transparency
• Passion For People And Diversity
  Developing a passionate and diverse workforce is the best way to serve our customers and drive company results - People Make it Happen
• Commitment To Continuous Improvement
  Innovating and constantly improving our processes and services is critical for customer satisfaction and market leadership - Premier Products and Innovative Services
• Decentralized To Be Close To The Customer
  Empowering and supporting all of our people to provide outstanding customer service by making informed decisions that exceed customer expectations - Rental is a Local Business

RSC Equipment Rental Brand Promise

RSC Equipment Rental is committed, 24/7, to solving your equipment rental needs. Our dedicated, talented and passionate people are empowered to provide you with premier products and innovative services. We are your trusted partner every step of the way, delivering the loyal customer support you need to build the future.